Senior/Lead UA

Mô tả công việc

• Roles and Skills: Marketing Marketing User Acquisition Performance Marketing
• Job Overview And Responsibility
• Own the CPI axis for a portfolio of games ­ build and lead a UA machine that turns creative testing into profitable, repeatable growth.
• Campaign Strategy & Scaling
• ­ Plan and run campaigns across Meta, Google, TikTok, Unity, AppLovin.
• ­ Own the UA budget for your games; allocate by performance.
• ­ Scale campaigns while protecting CPI and keeping the LTV > CPI loop profitable.
• Creative Engine
• ­ Lead the creative pipeline with the Art team ­ toward 30+ variants/week at scale.
• ­ Design hook tests; read CTR and IPM to find winners.
• ­ Multiply winning creatives into new variants and formats.
• Team Leadership
• ­ Lead and coach a pod of 3–4 UA Specialists.
• ­ Build the UA playbook: test process, reporting standards, optimization cadence.
• ­ Hire and grow new members of the UA workshop.
• Data & Economics
• ­ Track CPI, ROAS, LTV/CPI, and payback by cohort and funnel.
• ­ Work in MMPs (AppsFlyer) and internal dashboards.
• ­ Recommend go/no­go with Market Research and Game teams at every gate.
• Success Metrics
• Acquisition: CPI, Install Volume, ROAS
• Economics: LTV / CPI, Payback Period
• Engine: Creative Win Rate, Test Velocity, Team Growth
• Required Skills and Experience
• ­ 3+ years in mobile UA / performance marketing.
• ­ Has led a team or mentored juniors.
• ­ Has scaled profitable campaigns with meaningful budgets.
• ­ Hands­on with Meta, Google, TikTok, AppLovin, or Unity Ads.
• ­ Strong data thinking: cohorts, LTV, payback.
• Why Candidate should apply this position
• ­ Own high­impact User Acquisition campaigns with real business impact
• ­ Work with top ad platforms and cross­functional Product, Data, and Creative teams
• ­ Grow your career in a fast­paced, data­driven environment
• Prefer if candidate have
• ­ Hyper­casual / hybrid­casual experience.
• ­ MMPs (AppsFlyer, Adjust) and SQL.
• ­ ASO.
• Reporting to
• Game Director
• Interviewing Process
• 1st round: HR, 2nd round: hiring manager
• Work Address
• G1 Vinhomes Green Bay 7 Đại Lộ Thăng Long, Đại Mỗ, Hà Nội